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CHOOSING PREMISES FOR A NEW BUSINESS
What you need create company
Three factors dominate the priorities of small businesses looking for premises: cost, cost and cost. Nobody ever has enough money, so there is an overwhelming temptation to go for the cheapest property. It is a mistake that can take decades to rectify - and even threaten the future of a promising business.
Ironically some firms swing too far in the other direction, committing themselves to a heavy initial outlay because they believe in the importance of image - and that does not come cheap. Finding the right premises is the real secret. That can, and will, vary enormously according to the type of business. But there are some general rules that apply to any operation.
Location
High street premises are important for shops which rely on passing trade - but these are expensive. Rents fall quickly within a few metres of main roads. Offices, however, need not be located centrally, particularly if most business is done on the phone or via email.
Questions 1-6
Complete the sentences below.
Choose NO MORE THAN TWO WORDS from the text for each answer..
1. Some people choose expensive premises because they want to create an impressive ..................... for their company.
2. Businesses which depend on ..................... need to be on or near the principal shopping areas.
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