Initially planned as a paid course ($144,99), I have now decided to make this course available as a free course on youtube.
Additionally, you get a 90% discount on the corresponding e-book which has been downloaded over 1.000 times. Use the coupon code YouTube90 on the following website: https://patrickschad.com/#ebook
Please make sure to subscribe to my channel to get the latest videos by clicking here: http://bit.ly/subscribeToPatrick
This course is dedicated to product managers who want to build products users love.
Course content:
Trailer
Introduction
What is Product Management?
Product Manager
Understand your role
Lifelong learning
Find your Industries & Markets
Exercise
Wrap-up
Product Vision & Strategy – Understand the Product Lifecycle
How to assess an opportunity?
“I have an idea”
Be an entrepreneur
Exercise
Problem and solution space
Design Thinking
User research and principles
Who is your user?
What are the jobs to be done?
Exercise
Wrap-up
How to validate a market?
Market size
How to conduct market research?
Who are your competitors?
Technological advancements
Exercise
Wrap-up
Create and design your product
What are the constraints?
How to prototype - design - UI & UX?
How to prototype - your Proof of Concept?
How to validate with users?
Exercise
How to think big, start small, learn fast?
How to scale your product?
How to localize your product?
How to identify risks?
Exercise
Wrap-up
Managing the development process & launching your product
What are the differences between iteration and innovation?
How to get stuff done?
Waterfall approach
Agile approach
Lean
How to start
Epic, User Story, Task
Exercise
How to define your minimum viable product? - this video
How to estimate the effort to build your solution?
How to create a product backlog?
How to prioritize?
KANO model
MoSCoW framework
RICE framework
Value vs. effort framework
Summary
Exercise
How to test your solution and assure quality?
How to launch your product?
Exercise
The myth behind fail fast
How to validate a new functionality - A/B testing and multivariate testing?
Exercise
The importance of user assistance
Product economics
Distribution / go-to market
Pricing strategy and business model
How to create marketing and sales material?
Roadmap
Exercise
Wrap-up
Data Management
Why is data strategy important?
What are the differences between quantitative and qualitative data?
How to define relevant metrics and how to measure it?
Exercise
Wrap-up
Your product is live
How to get and incorporate feedback from internal and external stakeholders?
Maintenance
Support
Development operations
Exercise
Wrap-up
Pitch your product
How to define a value proposition?
Storytelling
How to pitch your solution?
Exercise
Wrap-up
Bonus
How to come up with great ideas / solutions?
Stay hungry
Course Description:
Product Management has become central to starting a venture, entrepreneurship, innovation and certainly, product management as a role within the different companies - no matter the size. This is not just a normal product management course. This course is unique, since the focus is on the user and how you can get a user first mindset. It is about solving problems, identifying needs and to simply make the life of your users easier. What do the most successful companies have in common? They have truly mastered the user-centric approach to developing their products. And that is exactly the goal of this course. I will share many examples, tools, frameworks, methods, processes, how-to’s, and lessons learned which you can leverage within your daily life. Based on practical insights, you will get a full picture about your role as a product manager, as well as on the whole product lifecycle. This course does not describe each and every aspect in detail, but equips you with the necessary insights, tools, methods, and frameworks in order to create products user love.
The exercises can be downloaded at: https://bit.ly/ebookExercises
Connect:
LinkedIn: https://www.linkedin.com/in/PatrickSchad
Twitter: https://www.twitter.com/PatrickSchad
For inquiries and consultation please contact me via email: ps@patrickschad.com
Visit my homepage: https://www.patrickschad.com
Resource:
Exploring Extreme Programming: INVEST in Good Stories, and SMART Tasks
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