How Starbucks' Legendary Leader brought the company out of a Crisis?: STARBUCKS Casestudy (Howard S)

How Starbucks' Legendary Leader brought the company out of a Crisis?: STARBUCKS Casestudy (Howard S)

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Video Introduction:
If you are want to be an effective and powerful leader then this episode is for you. Because the story that we will tell you today is about an extraordinary leader called Howard Schultz who revived a billion dollar brand from failure. No matter which domain you belong to if you apply the lessons from this case study in your life, even you can go to become a extra ordinary leader!
In 2007, Starbucks was in such a pathetic state that stock price had fallen by 50% , the same store sales had hit a rock bottom of 1% growth and most importantly, the perception of Starbucks was almost like Nokia where in people perceived Starbucks as a dying legend who is just waiting to go extinct!

On top of that this state of Starbucks came in the worst possible period which was the 2008 recession in the United States.
The question is Why was Starbucks failing?
How did Howard Schultz solve the Starbucks crisis?
And most importantly, How can you apply the leadership lessons from this legend in your life to become a powerful leader?


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Study materials
Howard's talk at UCLA in 2008
https://www.youtube.com/watch?v=_kAiEO6jP48&t=1s

The best book on Starbucks turn around story
https://www.amazon.in/Onward-Starbucks-Fought-without-Losing/dp/1609613821

10,000 Starbucks Partners Helping New Orleans
https://www.youtube.com/watch?v=EEJFelReAd0&t=86s

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