Designing a truck for customers in 180 countries? Challenge accepted.
We asked Max Tran, chief designer for the Next-Gen Ford Ranger where to begin and it all starts with you - the customer. Our design team spoke to pickup owners around the world to find out how they use their trucks and the challenges they have, then focused their design on meeting real-life needs.
Hanging out to see more? The wait is almost over. We'll be revealing the Next-Gen Ranger in all its glory on Wednesday, 24 November.
Hit subscribe to get notified when we release new and exciting videos, and visit https://ford.to/3Cg2JMB to stay up to date with the latest #NextGenRanger news.
*Always consult the Owner’s Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear. Always determine the water depth before attempting a crossing and proceed slowly. Refer to your owner’s manual for detailed information regarding driving through water.
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